Wine Educator & Tasting Experience Lead

Riboli Family Wines; Paso Robles (CA); On-site; USD 25,000 - 30,000; Full time

Job summary

Riboli Family Wines, a historic California winery, is seeking a Wine Educator to deliver engaging tastings and education that reflect our brand. This role blends storytelling, sales, and customer service at our onsite tastings.

You will educate guests about Riboli wines, drive direct-to-consumer club signups, and maintain up-to-date knowledge of our portfolio while upholding ABC compliance and a welcoming atmosphere for guests.

Qualifications

• Must be 21+.
• Weekend and holiday availability required.
• Warm, confident communicator with strong sales instincts.
• Ability to translate technical wine knowledge into engaging stories.
• Team-oriented and flexible under pressure.
• Passionate about hospitality, food, and wine education.
• Professional appearance and demeanor.
• Ability to stand for extended periods.
• Must be able to lift up to 50 lbs. regularly.

Responsibilities

• Deliver exceptional service across tastings.
• Educate guests on Riboli Family wines, vineyards, and winemaking philosophy.
• Drive DTC sales through knowledgeable recommendations and club signups.
• Maintain detailed knowledge of current wines and pairings.
• Ensure tasting spaces reflect brand standards and cleanliness.
• Uphold ABC compliance and responsible service standards.
• Assist with private tastings, trade visits, and member events.

Skills

Sales instincts

Storytelling

Customer service

Hospitality

Wine knowledge

Job description

Riboli Family Wines, a historic California winery, is seeking a Wine Educator to deliver engaging tastings and education that reflect our brand. This role blends storytelling, sales, and customer service at our onsite tastings.

You will educate guests about Riboli wines, drive direct-to-consumer club signups, and maintain up-to-date knowledge of our portfolio while upholding ABC compliance and a welcoming atmosphere for guests.