Western US Regional Sales Leader – Architectural Products

Balco, Inc.; Sacramento (CA); Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Annual performance bonus program

401(k) match

ESOP

Health insurance

Dental insurance

Disability insurance

Life insurance

Flexible spending account

Health savings account

Vision insurance

Paid time off

Parental leave

Employee assistance program

Tuition reimbursement

Job summary

Balco, Inc. seeks a dynamic Regional Sales Manager to drive growth across the Western United States. You will lead a network of direct sales staff and manufacturer reps, guiding product selection and securing profitable, high-value projects through design-to-install phases.

You will coach teams, develop strategies with architects and contractors, and manage performance metrics while ensuring exceptional customer experiences and adherence to safety standards.

Qualifications

• Hands-on experience with expansion joint systems, stair nosings, photoluminescent egress or similar specialty products.
• Proven track record of building and leading sales teams to meet growth targets in competitive markets.
• Strong executive presence with excellent verbal and written communication skills.
• Relationship-driven with ability to influence multiple stakeholders.
• Strategic thinker with entrepreneurial mindset and customer-first approach.
• Skilled negotiator managing complex multi-party sales scenarios.
• Confident presenter delivering impactful sales and technical presentations.
• Proficient with Microsoft Office and CRM systems (e.g., Salesforce).
• Able to lead a team, provide direction, and manage performance.

Responsibilities

• Drive year-over-year revenue growth to meet or exceed sales budgets.
• Lead and coach a sales organization of direct employees and reps.
• Provide technical guidance and support to sales teams and customers.
• Develop competitive strategies to raise specification rates and market share.
• Maintain knowledge of competitors and market dynamics to win opportunities.
• Track sales performance and report trends using CRM tools.
• Deliver sales and product knowledge presentations to architects and contractors.
• Lead negotiations to secure profitable opportunities.
• Collaborate with Customer Service and leadership to ensure execution and satisfaction.
• Monitor performance metrics and conduct coaching for improvement.
• Expand relationships with customers, contractors, and influencers.
• Ensure safety requirements and travel as needed (~30%).

Skills

Sales leadership

Architectural products

CRM (Salesforce)

Negotiation

Presentation skills

Communication

MS Office

Education

Bachelor's degree in Business/Marketing

High school diploma

Tools

Salesforce

Microsoft Excel

PowerPoint

Job description

Balco, Inc. seeks a dynamic Regional Sales Manager to drive growth across the Western United States. You will lead a network of direct sales staff and manufacturer reps, guiding product selection and securing profitable, high-value projects through design-to-install phases.

You will coach teams, develop strategies with architects and contractors, and manage performance metrics while ensuring exceptional customer experiences and adherence to safety standards.