Website Operations Lead: CMS & Growth

RethinkFirst

Williamstown (NJ)

Remote

USD 80,000 - 110,000

Full time

9 days ago

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Job summary

RethinkFirst seeks a Website Manager to own day-to-day operation, quality, and governance of public marketing websites across RethinkBH, RethinkCare, and RethinkEd. You will manage the CMS, intake, releases, and technical health, ensuring accessibility and search readiness of our web properties.

You will collaborate with Performance Marketing, Creative & Brand, Content, and Marketing Operations to translate business requirements into reliable website experiences without duplicating paid-media or

Qualifications

Bachelor's degree in marketing, web development, information systems, communications, or related field, or equivalent practical experience.
3 to 5 years of hands-on experience managing production marketing websites and publishing through a modern CMS such as WordPress, Webflow, HubSpot, Contentful, or a comparable platform.
Working knowledge of HTML and CSS and the ability to diagnose common front-end, template, form, and integration issues.
Practical experience with technical SEO, website accessibility, responsive design, redirects, page performance, and release quality assurance.
Experience using web analytics and site-health tools such as GA4, Google Search Console, or comparable platforms.
Strong project-management and stakeholder-management skills, including the ability to triage requests, clarify scope, manage dependencies, and coordinate external partners.
Strong documentation, problem-solving, and follow-through skills in a multi-brand or multi-business environment.

Responsibilities

Own day-to-day administration of the content management system, including pages, templates, components, permissions, publishing workflows, and content structure.
Manage a clear intake and prioritization process for website requests across business lines, translating approved needs into realistic plans and release schedules.
Build and update pages and landing pages using established components; coordinate with designers, developers, and agencies when new functionality or deeper technical changes are required.
Lead website quality assurance and release readiness, including content accuracy, responsive behavior, accessibility, links, forms, tracking, browser compatibility, and post-launch checks.
Monitor and improve website health, performance, uptime, Core Web Vitals, redirects, crawlability, metadata, structured content, and other technical SEO fundamentals.
Maintain website forms and routine integrations, troubleshoot issues, and document technical requirements clearly for internal or external development partners.
Implement and maintain website-side requirements for campaign tracking, consent management, and landing-page tests defined in partnership with Performance Marketing and Marketing Operations.
Create practical web governance, documentation, and reusable processes that reduce bottlenecks and make ownership, approvals, and standards clear.
Use analytics, Search Console, and site-quality tools to identify issues and improvement opportunities, sharing concise recommendations with stakeholders.