VP, Member Lifecycle & Loyalty Innovation

IPSY; Clayton (MO); Remote; USD 225,000 - 275,000; Full time

Benefits offered by this job

Competitive base salary & bonus

Medical, dental & vision insurance

401(k) plan with company match

Paid Time Off

Work from home flexibility

Free IPSY Extra subscription

Learning & development programs

Job summary

IPSY is seeking a VP, Lifecycle Marketing and Member Engagement to own the strategy for engaging members from first touch through long-term retention. You will define segmentation, lead a team, and shape the CRM program with a strong focus on measurement and cross-channel activation.

You will report to the Chief Marketing Officer, with hybrid options from Santa Monica, CA or Pembroke Pines, FL, or remote for the right fit. This is a leadership role with a data-driven, customer-centric culture.

Qualifications

• 15+ years in lifecycle, CRM, or engagement marketing with leadership scope.

Responsibilities

• Define member engagement strategy across channels (email, push, SMS, site/app).
• Build and own segmentation framework and ensure consistency across campaigns.
• Lead the loyalty program strategy and IPSY Rewards evolution.
• Own measurement framework and reporting proving CRM value to the business.
• Build and scale the lifecycle marketing team and drive data-driven culture.
• Define MarTech architecture and evaluate tools for scalability.
• Represent lifecycle marketing in leadership discussions and cross-functional governance.

Skills

Lifecycle marketing leadership

Measurement frameworks

CRM credibility

MarTech architecture

Team building

Loyalty programs

Cross-functional leadership

Tools

Iterable

Segment

Job description

IPSY is seeking a VP, Lifecycle Marketing and Member Engagement to own the strategy for engaging members from first touch through long-term retention. You will define segmentation, lead a team, and shape the CRM program with a strong focus on measurement and cross-channel activation.

You will report to the Chief Marketing Officer, with hybrid options from Santa Monica, CA or Pembroke Pines, FL, or remote for the right fit. This is a leadership role with a data-driven, customer-centric culture.