VP, Lifecycle Marketing & Loyalty — Remote

IPSY; East Windsor Hill (CT); Remote; USD 180,000 - 290,000; Full time

Benefits offered by this job

Competitive base salary & bonus

Medical, dental & vision insurance

Work from home flexibility

Learning & development programs

Job summary

IPSY is seeking a VP of Lifecycle Marketing and Member Engagement to own the strategy for engaging members from first touch through long-term retention. Define engagement strategy, segmentation, and the measurement framework to prove CRM's value while leading a team covering loyalty programs, email, mobile, site marketing, retention, and win-back initiatives.

You will set targets, define operating model and culture, coach and develop senior staff, and partner with Growth, Product, Finance,

Qualifications

• 15+ years in lifecycle, CRM, or engagement marketing.
• Strong MarTech and measurement expertise.
• Experience building and scaling lifecycle marketing teams.
• Proven revenue attribution and optimization track record.

Responsibilities

• Own lifecycle marketing strategy and measurement framework.
• Lead loyalty program, email, mobile, site marketing, retention and win-back initiatives.
• Set targets, operating model, and culture for the lifecycle org.
• Collaborate with Growth, Product, Finance, Engineering, Data Analytics, Creative and Merchandising.

Skills

Lifecycle marketing leadership

CRM strategy & analytics

MarTech & data pipelines

Team building & leadership

Tools

ESPs & CDPs

Personalization tooling

Job description

IPSY is seeking a VP of Lifecycle Marketing and Member Engagement to own the strategy for engaging members from first touch through long-term retention. Define engagement strategy, segmentation, and the measurement framework to prove CRM's value while leading a team covering loyalty programs, email, mobile, site marketing, retention, and win-back initiatives.

You will set targets, define operating model and culture, coach and develop senior staff, and partner with Growth, Product, Finance,