VP, Lifecycle Marketing & Loyalty — Remote

M8l; United States; Remote; USD 225,000 - 275,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

401(k) plan with company match

Paid Time Off

Work from home flexibility

Free IPSY Extra subscription

Learning & development programs

Job summary

IPSY is seeking a VP, Lifecycle Marketing and Member Engagement to own strategy for member engagement from first touch through long-term retention. You will lead a team covering loyalty, email, mobile, site marketing, retention, and win-back programs, while shaping measurement and the operating model.

You’ll drive segmentation, define contact strategies, and build a governance framework to prove CRM’s contribution to growth.

Qualifications

• 15+ years in lifecycle, CRM, or engagement marketing with leadership exposure.
• Proven ability to build measurement frameworks that prove CRM value.
• Strong cross-functional leadership and people management experience.

Responsibilities

• Define member engagement strategy across journeys and channels.
• Own segmentation framework and ensure consistent application across campaigns and CRM.
• Lead measurement infrastructure to prove CRM's business impact and ROI.
• Build and shape the lifecycle marketing team and operating culture.
• Oversee MarTech architecture choices and long-term scalability.

Skills

Lifecycle marketing

CRM leadership

Cross-functional collaboration

Mentoring/people management

Tools

Iterable

Segment

CDP

Job description

IPSY is seeking a VP, Lifecycle Marketing and Member Engagement to own strategy for member engagement from first touch through long-term retention. You will lead a team covering loyalty, email, mobile, site marketing, retention, and win-back programs, while shaping measurement and the operating model.

You’ll drive segmentation, define contact strategies, and build a governance framework to prove CRM’s contribution to growth.