VP, Lifecycle Marketing & Loyalty (Remote)

IPSY; Pennsylvania; Remote; USD 225,000 - 275,000; Full time

Benefits offered by this job

Competitive base salary

Medical, dental & vision insurance

401(k) plan with company match

Paid Time Off

Work from home flexibility

Free IPSY Extra subscription

Learning & development programs

Job summary

IPSY is seeking a VP of Lifecycle Marketing and Member Engagement to own the strategy for how we engage members from first touch through long-term retention. This leader will define segmentation, build measurement infrastructure, and run a team spanning loyalty, email, mobile, site marketing, retention, and win-back programs.

You will shape the roadmap, set targets, and lead a data-driven culture that proves CRM's impact on revenue.

Qualifications

• 15+ years in lifecycle, CRM, or engagement marketing with increasing leadership scope.
• Track record building measurement frameworks proving CRM's value to the business.
• Experience earning credibility for CRM in undervalued channels.

Responsibilities

• Define member engagement strategy, map journeys to channels, and evolve contact strategy.
• Own segmentation framework and ensure cross‑campaign consistency across teams.
• Lead and grow the lifecycle marketing org, shaping structure and headcount.
• Own MarTech architecture vision and evaluate current tools for long‑term fit.
• Represent lifecycle marketing at the leadership table and manage cross‑functional priorities.

Skills

Lifecycle marketing

CRM leadership

MarTech architecture

Team building

Cross-functional leadership

Education

Bachelor's degree

Tools

Iterable

Segment

Personalization tools

Job description

IPSY is seeking a VP of Lifecycle Marketing and Member Engagement to own the strategy for how we engage members from first touch through long-term retention. This leader will define segmentation, build measurement infrastructure, and run a team spanning loyalty, email, mobile, site marketing, retention, and win-back programs.

You will shape the roadmap, set targets, and lead a data-driven culture that proves CRM's impact on revenue.