VP, Lifecycle Marketing & Loyalty (Remote-First)

IPSY; Yuma (AZ); À distance; USD 180 000 - 280 000; Plein temps

Avantages offerts par ce poste

Medical, dental & vision insurance

Work from home flexibility

Learning & development programs

Competitive base salary & bonus

Résumé du poste

IPSY is a remote-first company seeking a VP of Lifecycle Marketing and Member Engagement to own the engagement strategy from first touch to long-term retention. You will define segmentation, build the CRM measurement framework, and lead a team spanning loyalty, email, mobile, site marketing, retention, and win-back initiatives.

The role reports to the Chief Marketing Officer and offers hybrid options from Santa Monica, CA or Pembroke Pines, FL or full remote for the right fit.

Qualifications

• 15+ years in lifecycle, CRM, or engagement marketing with increasing leadership scope.
• Track record of building measurement frameworks that prove CRM's value to the business (revenue attribution, holdout testing, incrementality).
• Experience earning credibility for CRM in organizations where the channel was undervalued.

Responsabilités

• Own strategy for lifecycle marketing and member engagement across channels (email, push, SMS, site/app, direct mail).
• Define engagement targets, segmentation, and measurement infrastructure; report CRM contribution to business results.
• Build and lead the lifecycle marketing org; manage budget, headcount, and capability development; drive cross-functional alignment with Growth, Product, Finance, Engineering, Data Analytics, Creative, and Merchandising.

Connaissances

Lifecycle marketing leadership

CRM strategy

Data-driven decision making

Team building and leadership

Outils

ESPs

CDPs

Personalization tools

Description du poste

IPSY is a remote-first company seeking a VP of Lifecycle Marketing and Member Engagement to own the engagement strategy from first touch to long-term retention. You will define segmentation, build the CRM measurement framework, and lead a team spanning loyalty, email, mobile, site marketing, retention, and win-back initiatives.

The role reports to the Chief Marketing Officer and offers hybrid options from Santa Monica, CA or Pembroke Pines, FL or full remote for the right fit.