VP, Lifecycle Marketing & Loyalty - Remote-First

IPSY; Utah; Híbrido; USD 225 000 - 275 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Base salary + bonus

Medical, dental, vision

401(k) match

Paid Time Off

Work from home

IPSY Extra

Learning & development

Resumo da oferta

IPSY is looking for a VP, Lifecycle Marketing and Member Engagement to own the strategy for how we engage members from first touch through long‑term retention. This role defines the measurement framework, leads the team, and shapes the operating model that makes personalized CRM work.

You will build the engagement strategy and segmentation framework, oversee loyalty programs, and drive a data‑driven culture across email, push, SMS, site/app and other channels, reporting to the CMO and

Qualificações

• 15+ years in lifecycle, CRM, or engagement marketing with increasing leadership scope.
• Track record of building measurement frameworks that prove CRM value to the business.
• Credibility for CRM in organisations where the channel was undervalued or under‑measured.

Responsabilidades

• Define member engagement strategy and map journeys to channels.
• Own measurement framework and reporting proving CRM impact.
• Build and lead the lifecycle marketing org and define team structure.
• Oversee MarTech architecture and tool evaluations (Iterable, Segment).
• Collaborate cross‑functionally with Growth, Product, Finance, and Data Analytics.

Conhecimentos

Lifecycle Marketing

CRM

Leadership

MarTech

Data-driven

Ferramentas

Iterable

Segment

MarTech stack

Descrição da oferta de emprego

IPSY is looking for a VP, Lifecycle Marketing and Member Engagement to own the strategy for how we engage members from first touch through long‑term retention. This role defines the measurement framework, leads the team, and shapes the operating model that makes personalized CRM work.

You will build the engagement strategy and segmentation framework, oversee loyalty programs, and drive a data‑driven culture across email, push, SMS, site/app and other channels, reporting to the CMO and