VP, Lifecycle Marketing & Member Loyalty (Remote)

IPSY; Connecticut; Remote; USD 180,000 - 260,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

Work from home flexibility

Learning & development programs

Bonus program

Job summary

IPSY seeks a VP, Lifecycle Marketing and Member Engagement to own the strategy for engaging members from first touch through long-term retention.

You will define the engagement strategy, set segmentation, and build the measurement infrastructure to prove CRM's value across the business. The role leads the loyalty program and a cross-functional team, reporting to the Chief Marketing Officer.

Qualifications

• 15+ years in lifecycle, CRM, or engagement marketing with increasing leadership scope.
• Track record building measurement frameworks that prove CRM's value (revenue attribution, holdout testing, incrementality).
• Experience earning credibility for CRM in organizations where channel was undervalued.

Responsibilities

• Define the engagement strategy and segmentation approach behind lifecycle marketing.
• Own the measurement framework and reporting proving CRM's contribution to the business.
• Set the vision for IPSY's loyalty program and lead the lifecycle marketing org.
• Lead budgeting, headcount planning, and operating model for the team.
• Represent lifecycle marketing at the leadership table and negotiate cross-functional priorities.

Skills

CRM strategy

MarTech

Data-driven

Leadership

Tools

ESPs/CDPs

Job description

IPSY seeks a VP, Lifecycle Marketing and Member Engagement to own the strategy for engaging members from first touch through long-term retention.

You will define the engagement strategy, set segmentation, and build the measurement infrastructure to prove CRM's value across the business. The role leads the loyalty program and a cross-functional team, reporting to the Chief Marketing Officer.