VP, Lifecycle Marketing & Loyalty — Remote

IPSY; Nevada; Hybrid; USD 225,000 - 275,000; Full time

Benefits offered by this job

Competitive base salary

Medical, dental & vision insurance

401(k) plan with company match

Paid Time Off

Work from home flexibility

Free IPSY Extra subscription

Learning & development programs

Job summary

IPSY is seeking a VP of Lifecycle Marketing and Member Engagement to own the strategy for engaging members from first touch through long-term retention. You will define the engagement strategy, segmentation, and the measurement framework, and lead a team responsible for loyalty, email, mobile, site marketing, retention, and win-back programs.

This is a leadership role reporting to the Chief Marketing Officer and is ideally hybrid from Santa Monica, CA or Pembroke Pines, FL, or fully remote for

Qualifications

• 15+ years in lifecycle, CRM, or engagement marketing with leadership scope.
• Proven track record building measurement frameworks for CRM impact.
• Experience building and scaling lifecycle marketing teams.

Responsibilities

• Define member engagement strategy: journeys, channels, and contact strategy.
• Own segmentation framework and cross-team consistency.
• Lead the loyalty program evolution and IPSY Rewards.
• Oversee measurement framework and CRM's business impact.
• Build and coach a high-performing lifecycle marketing team.

Skills

Lifecycle marketing

CRM strategy

Team leadership

MarTech architecture

Tools

Iterable

Segment

ESP/CDPs

Data pipelines

Job description

IPSY is seeking a VP of Lifecycle Marketing and Member Engagement to own the strategy for engaging members from first touch through long-term retention. You will define the engagement strategy, segmentation, and the measurement framework, and lead a team responsible for loyalty, email, mobile, site marketing, retention, and win-back programs.

This is a leadership role reporting to the Chief Marketing Officer and is ideally hybrid from Santa Monica, CA or Pembroke Pines, FL, or fully remote for