VP, Lifecycle Marketing & Loyalty — Remote

IPSY; Milton (MA); Teletrabalho; USD 225 000 - 275 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive base salary & bonus

Medical, dental & vision insurance

401(k) plan with company match

Paid Time Off

Work from home flexibility

Free IPSY Extra subscription

Learning & development programs

Resumo da oferta

IPSY is seeking a VP, Lifecycle Marketing and Member Engagement to own the strategy for engaging members from first touch through long‑term retention, reporting to the Chief Marketing Officer. The role leads a team spanning loyalty, email, mobile, site marketing, and win‑back initiatives.

You'll define segmentation, build the measurement infrastructure to prove CRM's value, shape the operating model and budget, and foster a data‑driven culture focused on testing and learning.

Qualificações

• 15+ years in lifecycle, CRM, or engagement marketing with increasing leadership scope.
• Proven ability to build measurement frameworks proving CRM value to the business.
• Credibility in elevating CRM in organizations where the channel was undervalued.
• Strong knowledge of MarTech architecture and data pipelines.

Responsabilidades

• Define the member engagement strategy mapping journeys to channels.
• Own segmentation framework and ensure cross-campaign consistency.
• Lead architecture choices for the MarTech stack and data flows.
• Build and lead the lifecycle marketing team and culture of testing.
• Represent lifecycle marketing at the leadership table and align with partners.

Conhecimentos

Lifecycle marketing leadership

CRM strategy

Cross-functional leadership

Data-driven decisions

Ferramentas

Iterable

Segment

CDP

Descrição da oferta de emprego

IPSY is seeking a VP, Lifecycle Marketing and Member Engagement to own the strategy for engaging members from first touch through long‑term retention, reporting to the Chief Marketing Officer. The role leads a team spanning loyalty, email, mobile, site marketing, and win‑back initiatives.

You'll define segmentation, build the measurement infrastructure to prove CRM's value, shape the operating model and budget, and foster a data‑driven culture focused on testing and learning.