VP, Lifecycle Marketing & Loyalty Strategy

IPSY; New Jersey; Remote; USD 225,000 - 275,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

401(k) plan with company match

Paid Time Off

Work from home flexibility

Free IPSY Extra subscription

Learning & development programs

Job summary

IPSY is seeking a VP of Lifecycle Marketing and Member Engagement to own the strategy for engaging members from first touch through long-term retention. You will define the engagement strategy, segmentation, and the measurement infrastructure to prove CRM's value to the business.

Lead a team covering loyalty, email, mobile, site marketing, retention, and win-back strategies in a remote-first, highly collaborative environment.

Qualifications

• 15+ years in lifecycle, CRM, or engagement marketing with increasing leadership scope.
• Proven track record building measurement frameworks that prove CRM value to the business.
• Credibility for CRM in environments where channel was undervalued or under-measured.
• Strong grasp of MarTech architecture, ESPs, CDPs, personalization, and testing tools.

Responsibilities

• Define and drive member engagement strategy across channels (email, push, SMS, site/app).
• Own segmentation framework and ensure consistency across campaigns, product, and CRM programs.
• Set vision for loyalty programs and IPSY Rewards in partnership with senior leaders.
• Build and govern lifecycle marketing measurement framework and reporting to leadership.
• Lead and scale the lifecycle marketing team and establish an data-driven culture.

Skills

Lifecycle Marketing

CRM

Leadership

MarTech

Data-driven

Tools

Iterable

Segment

Job description

IPSY is seeking a VP of Lifecycle Marketing and Member Engagement to own the strategy for engaging members from first touch through long-term retention. You will define the engagement strategy, segmentation, and the measurement infrastructure to prove CRM's value to the business.

Lead a team covering loyalty, email, mobile, site marketing, retention, and win-back strategies in a remote-first, highly collaborative environment.