VP, Lifecycle Marketing & Loyalty — Remote-First Leader

IPSY; Clifton (TX); Remote; USD 180,000 - 260,000; Full time

Benefits offered by this job

Competitive base salary

Bonus program

Medical, dental & vision insurance

Work from home flexibility

Learning & development programs

Job summary

IPSY is seeking a VP, Lifecycle Marketing and Member Engagement to own the strategy for how we engage members from first touch through long-term retention. You'll define the engagement approach and segmentation, build measurement infrastructure, and lead a team including loyalty, email, mobile, site marketing, retention, and win-back initiatives.

This role reports to the Chief Marketing Officer and can be hybrid from US locations or fully remote for the right fit.

Qualifications

• 15+ years in lifecycle, CRM, or engagement marketing with increasing leadership scope.
• Experience building measurement frameworks that prove CRM value to the business.
• Experience earning credibility for CRM in companies where the channel was undervalued.

Responsibilities

• Define and own IPSY's lifecycle marketing strategy across email, mobile, site, and campaigns.
• Lead the loyalty program and IPSY Rewards evolution with cross-functional peers.
• Set targets, operating model, and headcount plans for the lifecycle org.
• -build measurement and reporting infrastructure to prove CRM impact.

Skills

Lifecycle marketing

CRM strategy

Marketing analytics

Team leadership

MarTech

Tools

ESPs

CDP

Job description

IPSY is seeking a VP, Lifecycle Marketing and Member Engagement to own the strategy for how we engage members from first touch through long-term retention. You'll define the engagement approach and segmentation, build measurement infrastructure, and lead a team including loyalty, email, mobile, site marketing, retention, and win-back initiatives.

This role reports to the Chief Marketing Officer and can be hybrid from US locations or fully remote for the right fit.