VP, Lifecycle Marketing & Loyalty (Remote)

IPSY; Elm (PA); Hybrid; USD 225,000 - 275,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

401(k) plan with company match

Paid Time Off

Work from home flexibility

Free IPSY Extra subscription

Learning & development programs

Job summary

IPSY is seeking a VP of Lifecycle Marketing and Member Engagement to own engagement strategy from first touch through long-term retention. This leadership role manages the measurement framework, team, and operating model for personalized member engagement across channels and loyalty initiatives.

You will set targets, build the team, and drive a data-driven culture that proves CRM's impact on revenue. Remote-first company with hybrid options and strong first-party data.

Qualifications

• 15+ years in lifecycle, CRM, or engagement marketing with leadership exposure.
• Proven credibility for CRM in undervalued/under-measured channels.
• Strong knowledge of MarTech stack and data pipelines.

Responsibilities

• Define member engagement strategy and channel roles across email, push, SMS, site/app.
• Own measurement framework and reporting proving CRM value to the business.
• Build and lead the lifecycle marketing team and define org structure.
• Oversee MarTech architecture and evaluate tools for scalability.
• Represent lifecycle marketing at the leadership table and align with cross-functional partners.

Skills

Lifecycle marketing

CRM leadership

MarTech architecture

Cross-functional leadership

Data-driven decision making

Tools

Iterable

Segment

Job description

IPSY is seeking a VP of Lifecycle Marketing and Member Engagement to own engagement strategy from first touch through long-term retention. This leadership role manages the measurement framework, team, and operating model for personalized member engagement across channels and loyalty initiatives.

You will set targets, build the team, and drive a data-driven culture that proves CRM's impact on revenue. Remote-first company with hybrid options and strong first-party data.