VP, Lifecycle Marketing & Loyalty (Remote)

IPSY; Arkansas City (KS); À distance; USD 180 000 - 280 000; Plein temps

Avantages offerts par ce poste

Bonus program

Medical, dental & vision insurance

Work from home flexibility

Learning & development programs

Résumé du poste

IPSY is seeking a VP of Lifecycle Marketing and Member Engagement to own the strategy from first touch to long-term retention. Lead a team overseeing loyalty, email, mobile, site marketing, retention, and win-back efforts, setting targets and operating models.

The role requires a strategic leader with MarTech expertise, able to drive measurement programs and revenue attribution across channels, reporting to the CMO. Hybrid or remote work options are available for the right fit.

Qualifications

• 15+ years in lifecycle, CRM, or engagement marketing.
• Proven leadership of CRM teams and programs.

Responsabilités

• Define lifecycle strategy and targets for member engagement.
• Lead CRM programs including email, loyalty, and retention initiatives.
• Build measurement frameworks to prove CRM value to the business.
• Scale the lifecycle marketing org with clear org design and leadership.

Connaissances

Lifecycle marketing

CRM

Engagement marketing

Leadership

Outils

ESPs

CDPs

Description du poste

IPSY is seeking a VP of Lifecycle Marketing and Member Engagement to own the strategy from first touch to long-term retention. Lead a team overseeing loyalty, email, mobile, site marketing, retention, and win-back efforts, setting targets and operating models.

The role requires a strategic leader with MarTech expertise, able to drive measurement programs and revenue attribution across channels, reporting to the CMO. Hybrid or remote work options are available for the right fit.