VP, Lifecycle Marketing & Loyalty — Remote

IPSY; North Carolina; Remote; USD 225,000 - 275,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

401(k) plan with company match

Paid Time Off

Work from home flexibility

Free IPSY Extra subscription

Learning & development programs

Job summary

IPSY is seeking a VP, Lifecycle Marketing and Member Engagement to own the strategy for engaging members from first touch to long-term retention. You will lead a team across loyalty, email, mobile, site marketing and retention, shaping targets, operating model, and culture.

The role reports to the Chief Marketing Officer and can be hybrid in preferred locations or fully remote for the right fit. You will drive a data-driven, measurement-focused program with a strong emphasis on personalization

Qualifications

• 15+ years in lifecycle/CRM/engagement marketing with increasing leadership scope.
• Proven track record building measurement frameworks showing CRM value.
• Strong credibility for CRM in organizations where channel was undervalued.

Responsibilities

• Define member engagement strategy and channel mix (email, push, SMS, site).
• Own segmentation framework and campaign handoffs across teams.
• Build and lead the lifecycle marketing org, shaping roles and headcount.
• Oversee MarTech architecture and integration decisions for scalability.

Skills

Lifecycle marketing leadership

CRM measurement

Budget management

Cross-functional leadership

Tools

Iterable

Segment

MarTech stack

Job description

IPSY is seeking a VP, Lifecycle Marketing and Member Engagement to own the strategy for engaging members from first touch to long-term retention. You will lead a team across loyalty, email, mobile, site marketing and retention, shaping targets, operating model, and culture.

The role reports to the Chief Marketing Officer and can be hybrid in preferred locations or fully remote for the right fit. You will drive a data-driven, measurement-focused program with a strong emphasis on personalization