Head of Lifecycle Marketing & Loyalty (Remote)

IPSY; Kansas; À distance; USD 180 000 - 260 000; Plein temps

Avantages offerts par ce poste

Competitive base salary

Bonus program

Medical, dental & vision insurance

Work from home flexibility

Learning & development programs

Résumé du poste

IPSY is seeking a VP, Lifecycle Marketing and Member Engagement to own the strategy for how we engage members from first touch through long-term retention. Define engagement strategy, segmentation, and build the measurement infrastructure to prove CRM's value while leading a team spanning loyalty, email, mobile, site marketing, retention, and win-back initiatives.

You'll set targets, operating model, and culture, acting as a coach and product of MarTech.

Qualifications

• 15+ years in lifecycle, CRM, or engagement marketing.
• Experience building measurement frameworks proving CRM value.
• Ability to lead and grow lifecycle marketing teams.

Responsabilités

• Define engagement strategy and segmentation across channels.
• Own lifecycle marketing's measurement framework and reporting.
• Build and lead the lifecycle marketing organization and budget.
• Set the vision for IPSY's loyalty program with relevant teams.
• Represent lifecycle marketing at the leadership table and align with Growth, Product, Finance, Engineering, Data Analytics, Creative, and Merchandising.

Connaissances

Lifecycle marketing

CRM leadership

MarTech

Team building

Outils

ESPs

CDPs

Personalization tools

Data pipelines

Description du poste

IPSY is seeking a VP, Lifecycle Marketing and Member Engagement to own the strategy for how we engage members from first touch through long-term retention. Define engagement strategy, segmentation, and build the measurement infrastructure to prove CRM's value while leading a team spanning loyalty, email, mobile, site marketing, retention, and win-back initiatives.

You'll set targets, operating model, and culture, acting as a coach and product of MarTech.