Remote VP of Lifecycle Marketing & Loyalty

IPSY; Alton (IL); Remote; USD 225,000 - 275,000; Full time

Benefits offered by this job

Base salary + bonus

Medical, dental & vision insurance

401(k) plan with company match

Paid Time Off

Work from home flexibility

Free IPSY Extra subscription

Learning & development programs

Job summary

IPSY is seeking a VP of Lifecycle Marketing and Member Engagement to own the strategy for engaging members from first touch through long-term retention. This leader defines segmentation, builds measurement infrastructure, and leads a team spanning loyalty, email, mobile, site marketing, retention, and win-back initiatives.

You will shape the targets, operating model, and culture, leveraging first‑party data to maximize CRM value.

Qualifications

• 15+ years in lifecycle, CRM, or engagement marketing with leadership scope.
• Proven measurement frameworks proving CRM value: attribution, holdout, incrementality.
• Credibility for CRM in ROI-focused environments.
• Strong MarTech architecture knowledge and evaluation experience.
• Experience building and scaling lifecycle teams and loyalty programs.

Responsibilities

• Define member engagement strategy and journeys across channels (email, push, SMS, site, app).
• Own segmentation framework and ensure consistent application across campaigns.
• Lead loyalty program evolution and IPSY Rewards in collaboration with leadership.
• Own lifecycle marketing's measurement framework and financial narrative.
• Build and lead the lifecycle marketing org with a data-driven culture.
• Oversee MarTech architecture and evaluate tools (Iterable, Segment) for scale.

Skills

Lifecycle Marketing

CRM Engagement

Subscription/DTC

Measurement Frameworks

Revenue Attribution

Holdout Testing

Incrementality

MarTech Architecture

ESPs

CDPs

Team Leadership

Loyalty Programs

Cross-functional Leadership

Data-driven Decisions

Tools

Iterable

Segment

Job description

IPSY is seeking a VP of Lifecycle Marketing and Member Engagement to own the strategy for engaging members from first touch through long-term retention. This leader defines segmentation, builds measurement infrastructure, and leads a team spanning loyalty, email, mobile, site marketing, retention, and win-back initiatives.

You will shape the targets, operating model, and culture, leveraging first‑party data to maximize CRM value.