VP, Lifecycle Marketing & Loyalty (Remote)

IPSY; Massachusetts; Remote; USD 225,000 - 275,000; Full time

Benefits offered by this job

Competitive base salary

Bonus program

Work from home flexibility

Free IPSY Extra subscription

Learning & development programs

Job summary

IPSY seeks a VP, Lifecycle Marketing and Member Engagement to own member engagement strategy from first touch to long-term retention. You will define journeys, segmentation, and measurement frameworks, leading teams across loyalty, email, mobile, retention, and more. This is a remote-first leadership role with hybrid options.

You will shape IPSY Rewards, manage budgets and targets, and drive a data-driven, testing‑oriented culture with strong cross-functional collaboration at the executive level.

Qualifications

• 15+ years in lifecycle, CRM, or engagement marketing.
• Track record of building measurement frameworks that prove CRM value.
• Credibility for CRM in undervalued or under-measured environments.
• Strong cross-functional collaboration with senior leaders.

Responsibilities

• Define member engagement strategy mapping journeys to channels.
• Own segmentation framework and campaign handoffs across teams.
• Lead loyalty program evolution in partnership with leadership.
• Own measurement framework and CRM's financial narrative.
• Build and scale lifecycle marketing org with a data-driven culture.
• Oversee MarTech stack architecture and scalability.

Skills

Lifecycle marketing leadership

CRM strategy

Measurement framework

Cross-functional leadership

Tools

Iterable

Segment

CDP architectures

Job description

IPSY seeks a VP, Lifecycle Marketing and Member Engagement to own member engagement strategy from first touch to long-term retention. You will define journeys, segmentation, and measurement frameworks, leading teams across loyalty, email, mobile, retention, and more. This is a remote-first leadership role with hybrid options.

You will shape IPSY Rewards, manage budgets and targets, and drive a data-driven, testing‑oriented culture with strong cross-functional collaboration at the executive level.