VP/Director, Data & Analysis — Strategic Growth Leader

Digitas North America; Chicago (IL); On-site; USD 135,000 - 194,000; Full time

Job summary

Digitas North America is seeking a Vice President/Director of Data & Analysis to align data-driven strategy with client goals and lead a team of analysts for a globally recognized CPG client. The role emphasizes translating complex data into actionable insights and fostering growth across marketing disciplines.

The position requires strong B2B analytics experience, leadership, and the ability to guide internal teams while maintaining client relationships in a fast-paced environment.

Qualifications

• 10–12 years of experience in analytics, data strategy, or consulting, ideally within an advertising agency, management consulting company, ad tech company, or similar environment.
• Significant B2B experience with understanding of B2B audiences, journeys, segmentation, data, and challenges of B2B marketing.
• Experience developing and executing data-driven strategies and solutions to address complex business and marketing challenges.
• Experience managing and developing a team.
• Strong analytical, critical thinking, strategic, and problem-solving skills.
• Experience with modern statistical learning methods including regression, classification, and supervised/unsupervised learning.
• Knowledge of digital data technologies including DMPs, Google Analytics, pixel tracking, site tagging, etc.
• General knowledge of media, CRM, marketing tech, or data ecosystems is a plus.
• Four-year college degree; advanced degree is a plus.
• Proven leadership with client relationships and communication skills.
• Deep knowledge of data-driven marketing and digital advertising.
• Ability to translate complex data into actionable business recommendations.
• Thrives in fast-paced, collaborative environments.
• Open to travel as needed.
• Familiarity with AI tools (ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus.

Responsibilities

• Identifying strategic, data-driven services and opportunities that will allow clients to grow their business.
• Assisting clients in defining analytics needs and developing solutions to address complex business challenges.
• Creating frameworks and methodologies for approaching major strategic issues, leveraging agency intellectual capital and innovative concepts.
• Building and executing client-specific data strategies, including gap assessments, optimal-state data plans, and actionable roadmaps.
• Evaluating new online and offline data opportunities, including new data sources, emerging technologies, client priorities, partnerships, and other opportunities.
• Applying deep B2B expertise to develop data-driven strategies and solutions for customer journeys, segmentation and growth.
• Fostering creative thinking on how data can solve unique business challenges across Media, Creative, CRM, and eCommerce for B2B audiences.
• Identifying new opportunities within existing client relationships and participating in new business initiatives.
• Providing support, coaching, and training to assist career development of direct reports and the broader team.

Skills

Analytics leadership

B2B marketing

Data-driven strategy

Team management

Statistical learning

Digital data technologies

Client relationship

Communication skills

Education

Bachelor's degree

Advanced degree

Tools

DMPs

Google Analytics

Pixel tracking

Site tagging

Job description

Digitas North America is seeking a Vice President/Director of Data & Analysis to align data-driven strategy with client goals and lead a team of analysts for a globally recognized CPG client. The role emphasizes translating complex data into actionable insights and fostering growth across marketing disciplines.

The position requires strong B2B analytics experience, leadership, and the ability to guide internal teams while maintaining client relationships in a fast-paced environment.