Associate Director, Data & Analytics Strategy

Publicis Groupe Holdings B.V; Plano (TX); On-site; USD 112,000 - 161,000; Full time

Benefits offered by this job

Medical coverage

Dental insurance

Vision insurance

Disability insurance

401K

Paid time off

Job summary

Digitas is seeking an Associate Director to guide teams in data-driven growth, surpassing client goals through brand campaigns, acquisition, site optimization, and online testing strategy.

You will partner with client and internal teams to implement data frameworks, expand scope, and evaluate new data opportunities across channels, while fostering a collaborative, growth-minded culture.

Qualifications

• 7-9 years of analytics or strategy experience in an advertising/agency/consulting/ad tech environment.
• Strong client relationship and communication skills with experience managing multiple projects across teams.
• Experience managing a team.
• Strong analytical, critical thinking, and problem solving skills.
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging).
• A four-year college degree; advanced degree is a plus.
• Passion for online advertising and emerging trends in the digital landscape.
• Ability to thrive in a fast-paced and deadline-driven environment.
• Familiarity with prompt-based interaction and generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus.

Responsibilities

• Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
• Expanding client work, including building recommended approaches and scope
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
• Fostering creative thinking around how we use data, and how we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
• Managing efficient execution of projects, including the implementation of best practice
• Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth

Skills

Analytics experience

Team management

Client relationships

Data-driven marketing

AI tools familiarity

Education

Bachelor's degree

Tools

Google Analytics

DMPs

Pixel tracking

Site tagging

Job description

Digitas is seeking an Associate Director to guide teams in data-driven growth, surpassing client goals through brand campaigns, acquisition, site optimization, and online testing strategy.

You will partner with client and internal teams to implement data frameworks, expand scope, and evaluate new data opportunities across channels, while fostering a collaborative, growth-minded culture.