Senior Data & Analytics Growth Lead

Digitas North America; Plano (TX); Hybrid; USD 112,000 - 161,000; Full time

Job summary

Digitas North America in Plano, TX is seeking an Associate Director to guide teams in data-driven growth. You will drive brand campaigns, acquisition programs, site optimization, and online testing strategy to surpass client goals.

You will collaborate across Marketing, Media, CRM, and eCommerce, managing multi-project work, expanding client opportunities, and mentoring team members in a fast-paced environment.

Qualifications

• 7-9 years of analytics or strategy experience in an advertising agency, management consulting company, or ad tech company.
• Strong client relationship and communication skills, with experience managing multiple projects across teams.
• Experience managing a team.
• Strong analytical, critical thinking, and problem solving skills.
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.).
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.).
• A four-year college degree; advanced degree is a plus.
• Passion for online advertising and emerging trends in the digital landscape.
• The ability to thrive in a fast-paced and deadline-driven environment.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

• Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
• Expanding client work, including building recommended approaches and scope
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
• Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
• Managing efficient execution of projects, including the implementation of best practice
• Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth

Skills

Analytics

Strategy

Team leadership

Client relations

Statistical learning

Digital data

AI familiarity

Education

Bachelor's degree

Advanced degree a plus

Tools

Google Analytics

DMPs

Pixel tracking

Site tagging

Job description

Digitas North America in Plano, TX is seeking an Associate Director to guide teams in data-driven growth. You will drive brand campaigns, acquisition programs, site optimization, and online testing strategy to surpass client goals.

You will collaborate across Marketing, Media, CRM, and eCommerce, managing multi-project work, expanding client opportunities, and mentoring team members in a fast-paced environment.