Associate Director, Data & Analytics — Growth Solutions

Publicis Group; Boston, Northern (MA, KY); Hybrid; USD 112,000 - 172,000; Full time

Job summary

Digitas in Boston is seeking an Associate Director to lead data-driven growth for clients, guiding teams in brand campaigns, site optimization, and testing strategies. You’ll drive strategic data insights and collaborate across Marketing functions to deliver compelling results.

The role emphasizes expanding client work, evaluating new data opportunities, and fostering innovative thinking. A fast-paced environment with leadership responsibilities awaits.

Qualifications

• 7-9 years of analytics or strategy experience in an advertising or related field.
• Strong client relationships and ability to manage multiple projects.
• Experience leading a team and communicating effectively.
• Solid analytical and problem-solving abilities; knowledge of modern statistical learning.
• Familiarity with digital data technologies (GA, DMPs, pixel tracking, site tagging).
• Bachelor’s degree; advanced degree a plus.

Responsibilities

• Act as a key partner for clients and internal teams, shaping data-driven marketing strategies.
• Expand client work by developing recommended approaches and scope.
• Evaluate new online and offline data opportunities and technologies.
• Foster creative thinking on data use to support Marketing activities (Media, Creative, CRM, eCommerce).
• Manage efficient project execution and apply best practices.
• Build a collaborative team environment and support career growth.

Job description

Digitas in Boston is seeking an Associate Director to lead data-driven growth for clients, guiding teams in brand campaigns, site optimization, and testing strategies. You’ll drive strategic data insights and collaborate across Marketing functions to deliver compelling results.

The role emphasizes expanding client work, evaluating new data opportunities, and fostering innovative thinking. A fast-paced environment with leadership responsibilities awaits.