Associate Director, Data & Analytics - Growth Strategy

Publicis Groupe ANZ; Boston, Northern (MA, KY); Hybrid; USD 112,000 - 172,000; Full time

Job summary

Digitas is seeking an Associate Director to lead strategic, data-driven growth for our clients. You’ll guide cross-functional teams across analytics, strategy and marketing to exceed client goals with creative data solutions.

Day-to-day, you’ll expand client work, evaluate new data opportunities, and foster collaboration while mentoring teams. A strong background in analytics and online advertising is essential in a fast-paced agency environment.

Qualifications

• 7-9 years of analytics or strategy experience in an advertising agency, management consulting company, or ad tech company
• Strong client relationship and communication skills, with experience managing multiple projects across teams
• Experience managing a team
• Strong analytical, critical thinking, and problem solving skills
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging)
• A four-year college degree; advanced degree is a plus
• Passion for online advertising and emerging trends in the digital landscape
• The ability to thrive in a fast-paced and deadline-driven environment
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

• Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
• Expanding client work, including building recommended approaches and scope
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
• Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
• Managing efficient execution of projects, including the implementation of best practices
• Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth

Skills

Analytics

Strategy

Client relationships

Team management

Communication

Statistical learning

Digital data technologies

Degree

Advertising passion

AI tools familiarity

Education

Four-year college degree; advanced degree is a plus

Tools

Google Analytics

Digital pixel tracking

DMPs

Site tagging

Job description

Digitas is seeking an Associate Director to lead strategic, data-driven growth for our clients. You’ll guide cross-functional teams across analytics, strategy and marketing to exceed client goals with creative data solutions.

Day-to-day, you’ll expand client work, evaluate new data opportunities, and foster collaboration while mentoring teams. A strong background in analytics and online advertising is essential in a fast-paced agency environment.