Data-Driven Growth Strategy Lead

Digitas North America; Boston (MA); On-site; USD 112,000 - 172,000; Full time

Job summary

Digitas North America is seeking an Associate Director to drive data‑driven growth for client brands. You’ll lead teams, shape strategic campaigns, and translate data insights into tangible marketing actions across channels.

You’ll guide cross‑functional colleagues to exceed client goals, expand engagements, and push for innovative data solutions. Expertise in statistics, analytics tooling, and digital measurement is essential.

Qualifications

• 5+ years in analytics or strategy at an advertising agency, management consulting, or ad tech.
• Strong client relationships and ability to manage multiple projects across teams.
• Experience leading a team and applying data-driven marketing approaches.

Responsibilities

• Lead data-driven growth initiatives for clients and guide strategy.
• Expand client work with recommended approaches and project scope.
• Oversee data opportunities, new sources, and technology integration.
• Foster data-driven ideation across Marketing activities and manage project execution.

Skills

Analytics

Strategy

Client relationships

Team management

Education

Four-year degree

Advanced degree is a plus

Tools

Google Analytics

DMPs

Pixel tracking

Job description

Digitas North America is seeking an Associate Director to drive data‑driven growth for client brands. You’ll lead teams, shape strategic campaigns, and translate data insights into tangible marketing actions across channels.

You’ll guide cross‑functional colleagues to exceed client goals, expand engagements, and push for innovative data solutions. Expertise in statistics, analytics tooling, and digital measurement is essential.