Strategic Data & Analytics Lead

Publicis Groupe; Plano (TX); On-site; USD 89,000 - 127,000; Full time

Job summary

Digitas, part of Publicis Groupe, seeks a Manager of Data and Analysis to drive data strategy for a major account. This fast-paced, collaborative team blends data science, technology, and creative insights to answer client questions and shape media strategies.

You will lead analytics initiatives, work with internal and external partners, and explore innovative data-sharing capabilities. Strong communication and AI experience are essential as you help advance the client’s data-driven marketing

Qualifications

• 4+ years of experience in ad/media research and analytics.
• Understanding of statistical best practices for developing testing and reporting.
• Excellent organization and communication skills, both written and verbal.
• Ability to work both independently and collaboratively.
• Experience with clean rooms and/or publisher analytics environments.
• Demonstrate critical thinking and problem-solving abilities.
• Self-motivated, willing and able to learn in a fast-paced environment.
• Experience developing AI agents.

Responsibilities

• Contribute to client data strategy across lines of business to expand use and capabilities of data and analytics.
• Investigate future proofing strategies across the marketing technology landscape including evaluating vendors and developing supporting materials.
• Expand attribution capabilities using advanced modeling techniques and data sharing including providing use cases and guidance.
• Provide guidance and goals for overall partner integrations including data clean rooms and identifying first party data expansion opportunities.
• Lead data strategy projects including internal and external client communications using verbal and written communication to further product ownership.
• Utilize AI for development of ideation, use cases and support in data sharing practices.
• Develop publisher analytics environment and clean room analyses with impactful insights and thoughtful recommendations developed based on data investigation and collaboration with marketing teammates.
• Develop testing recommendations for the implementation of new technology and collaborate with teams to set up test end-to-end.
• Support data teams including audience and insights, data science, data platforms and performance analytics.

Skills

Data & analytics experience

Statistical best practices

Communication skills

Independent & collaborative

AI development experience

Tools

Clean rooms

Publisher analytics environments

Job description

Digitas, part of Publicis Groupe, seeks a Manager of Data and Analysis to drive data strategy for a major account. This fast-paced, collaborative team blends data science, technology, and creative insights to answer client questions and shape media strategies.

You will lead analytics initiatives, work with internal and external partners, and explore innovative data-sharing capabilities. Strong communication and AI experience are essential as you help advance the client’s data-driven marketing