VP, Branded Content & Partnerships

Zenith; New York, Northern (NY, KY); Hybrid; USD 160,000 - 256,000; Full time

Job summary

Zenith in New York is seeking the VP, Content, a senior leader who will shape Branded content and experiential partnerships for a major CPG portfolio. You will drive strategy, lead senior client conversations, and oversee talent across content, sponsorships, creators, and media partnerships.

You will cultivate publisher and platform relationships, oversee partnerships, and ensure content recommendations align with brand strategy, media planning, and measurement, while guiding cross-functional

Qualifications

• 8-12+ years in branded content, partnerships, or related areas.
• Experience leading large client relationships and teams.
• Strong ability to sell strategic recommendations to executives.

Responsibilities

• Build trusted relationships with client stakeholders and senior agency leaders.
• Oversee custom content partnerships, creator programs, and branded entertainment.
• Lead, coach, and develop a team of content supervisors.
• Collaborate with strategy, investment, analytics, PR, shopper, social, and creative teams.

Skills

Branded content

Integrated marketing

Partnerships

Influencer marketing

Media partnerships

Content strategy

Branded storytelling

Job description

Zenith in New York is seeking the VP, Content, a senior leader who will shape Branded content and experiential partnerships for a major CPG portfolio. You will drive strategy, lead senior client conversations, and oversee talent across content, sponsorships, creators, and media partnerships.

You will cultivate publisher and platform relationships, oversee partnerships, and ensure content recommendations align with brand strategy, media planning, and measurement, while guiding cross-functional