VP, Content & Creator Partnerships

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 160,000 - 256,000; Full time

Job summary

Zenith, a leading Publicis Groupe media agency, seeks a VP, Content to lead a major CPG portfolio in the US. You will shape strategy, developer partnerships, and oversee content and experiential programs across food, beverage, pet, and snacking brands.

This role requires senior client leadership, the ability to manage complex executions, and the talent to grow a team of content supervisors while partnering with publishers, creators, and platforms to deliver measurable business results.

Qualifications

• 8-12+ years of experience in branded content, integrated marketing, partnerships, influencer marketing, media, or communications.
• Experience leading large client relationships within an agency, media company, publisher, platform, or brand environment.
• Deep understanding of media partnerships, content strategy, creator marketing, and branded storytelling.
• Demonstrated ability to build and sell strategic recommendations to senior stakeholders.
• Strong commercial acumen, including forecasting, staffing, scoping, and financial management.
• Experience leading and developing high-performing teams.
• Exceptional communication, presentation, negotiation, and relationship-building skills.
• Passion for culture, content, consumer behavior, and emerging media trends.

Responsibilities

• Build trusted relationships with client stakeholders and senior agency leaders.
• Translate business objectives into scalable content, partnership, and creator strategies.
• Present recommendations, innovation opportunities, and annual planning frameworks to senior clients.
• Lead senior conversations across branded content, sponsorships, creators, influencers, entertainment, and media partnerships.
• Oversee custom content partnerships, creator programs, experiential activations, sponsorships, and branded entertainment.
• Maintain senior relationships with publishers, platforms, creators, talent agencies, sports properties, entertainment companies, and content partners.
• Evaluate marketplace opportunities and negotiate strategic value, added value, and first-to-market programs aligned to client priorities.
• Lead, coach, and develop a team of content supervisors.
• Support career growth, capability building, and succession planning.
• Foster a culture of collaboration, accountability, curiosity, and excellence.
• Collaborate closely with strategy, investment, analytics, PR, shopper, social, creative, and account teams.
• Ensure content recommendations are integrated into brand strategy, media planning, measurement, and commercial realities.
• Lead partnership planning and execution across stakeholder groups.

Skills

Leadership

Client relationships

Strategic recommendations

Commercial acumen

Team development

Communication

Negotiation

Industry trends

Job description

Zenith, a leading Publicis Groupe media agency, seeks a VP, Content to lead a major CPG portfolio in the US. You will shape strategy, developer partnerships, and oversee content and experiential programs across food, beverage, pet, and snacking brands.

This role requires senior client leadership, the ability to manage complex executions, and the talent to grow a team of content supervisors while partnering with publishers, creators, and platforms to deliver measurable business results.