VP, Strategic Media Planning

Zenith; New York (NY); On-site; USD 160,000 - 185,000; Full time

Job summary

Zenith, a Publicis Groupe media agency in the United States, seeks a Vice President of Planning to lead media strategy and planning for a high-profile account. The role drives annual and tactical planning, translating business objectives into cohesive media plans, guiding investment and channel mix.

The VP will lead teams, present to senior clients, and nurture cross-functional partnerships, delivering data-informed recommendations and optimized campaigns in a fast-paced environment.

Qualifications

• Progressive experience in media strategy and planning.
• Experience leading upfront annual planning and tactical campaign planning.

Responsibilities

• Serve as the senior Media Strategy and Planning lead for assigned lines of business, ensuring high-quality plans and outputs.
• Lead upfront annual planning and tactical campaign planning from brief to execution.

Skills

Media strategy

Team leadership

Client relationship

Executive presenting

Data-informed decision making

Strategic planning

Education

Bachelor’s degree in Marketing/Advertising/Communications or related field

Tools

Microsoft Office

Job description

Zenith, a Publicis Groupe media agency in the United States, seeks a Vice President of Planning to lead media strategy and planning for a high-profile account. The role drives annual and tactical planning, translating business objectives into cohesive media plans, guiding investment and channel mix.

The VP will lead teams, present to senior clients, and nurture cross-functional partnerships, delivering data-informed recommendations and optimized campaigns in a fast-paced environment.