VP, Content & Partnerships for CPG Brands

Publicis Groupe ANZ; New York, Northern (NY, KY); Hybrid; USD 160,000 - 256,000; Full time

Benefits offered by this job

Healthcare benefits

Bonus potential

Professional development

Job summary

Zenith, a leading Publicis Groupe media agency, seeks a VP, Content to lead branded content strategies for global client portfolios. You will drive content partnerships, experiential programs, and creator collaborations while shaping senior client conversations and talent development.

You will oversee cross-functional teams, align content with brand strategy, and ensure delivery of high-impact campaigns across multiple platforms in a fast-paced environment.

Qualifications

• 8-12+ years in branded content, integrated marketing, partnerships, influencer marketing, media, or communications.
• Experience leading large client relationships within an agency or media environment.
• Deep understanding of media partnerships and branded storytelling.
• Ability to sell strategic recommendations to senior stakeholders.
• Strong commercial acumen including forecasting, staffing, scoping, and financial management.
• Experience leading and developing high-performing teams.
• Exceptional communication, presentation, negotiation, and relationship-building skills.
• Passion for culture, content, consumer behavior, and emerging media trends.

Responsibilities

• Build trusted relationships with client stakeholders and senior agency leaders.
• Translate business objectives into scalable content, partnership, and creator strategies.
• Present recommendations and annual planning frameworks to senior clients.
• Lead conversations across branded content, sponsorships, creators, influencers, entertainment, and media partnerships.

Skills

Branded content

Content strategy

Media partnerships

Creator marketing

Leadership

Stakeholder management

Job description

Zenith, a leading Publicis Groupe media agency, seeks a VP, Content to lead branded content strategies for global client portfolios. You will drive content partnerships, experiential programs, and creator collaborations while shaping senior client conversations and talent development.

You will oversee cross-functional teams, align content with brand strategy, and ensure delivery of high-impact campaigns across multiple platforms in a fast-paced environment.