VP, Strategy — Media Planning & Growth Leadership

Socket.dev; Burbank (CA); On-site; USD 160,000 - 245,000; Full time

Benefits offered by this job

medical coverage

dental

vision

disability

401K

parental and family care leave

family forming assistance

tuition reimbursement

flexible time off

Job summary

Zenith is seeking an exceptionally talented Vice President, Strategy to oversee Media Planning and Strategy for the client. You will lead a team in developing, executing, and stewarding integrated media plans that support business priorities, product launches, and full-funnel engagement.

The VP will leverage experience and strategic thinking to balance client, agency, and team needs, reporting to the SVP, Strategy. Strong leadership is essential for cross‑functional collaboration and excellence.

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or related field.
• 10+ years of media planning experience.
• 5+ years of experience in a management capacity.
• Agency experience highly preferred.
• Experience in wellness and active lifestyle is a big plus.
• Ability to collaborate with client's in-house performance teams and align across efforts.
• Proven experience presenting plans to senior clients and influencing decisions.
• Excellent leadership, organizational and analytical skills.

Responsibilities

• Serve as senior lead on client’s business and oversee all aspects of the assigned LOB(s).
• Define high level strategy and holistic management of media plan development, implementation, and execution.
• Translate business priorities into media strategies that support launches, growth, and engagement.
• Manage projects and resources for subsidiaries and business units.
• Maintain knowledge of client business and competitive landscape.
• Lead client interactions and build strong relationships.
• Ensure tools and systems deliver plan recommendations aligned to objectives.

Skills

Media planning

Leadership

Client presentation

Strategic thinking

Budget management

Analytical skills

Team development

Education

B.A./B.S. in Marketing/Advertising or related field

Tools

Microsoft Suite

Nielsen Suite

Kantar

IMS

Flowchart Software

R/F & Optimization Software

comScore

Prisma

MRI/GfK

GWI

Job description

Zenith is seeking an exceptionally talented Vice President, Strategy to oversee Media Planning and Strategy for the client. You will lead a team in developing, executing, and stewarding integrated media plans that support business priorities, product launches, and full-funnel engagement.

The VP will leverage experience and strategic thinking to balance client, agency, and team needs, reporting to the SVP, Strategy. Strong leadership is essential for cross‑functional collaboration and excellence.