VP, Media Strategy & Planning Leader

Zenith; Atlanta (GA); On-site; USD 160,000 - 185,000; Full time

Job summary

Zenith is seeking a Vice President, Planning to lead Media Strategy and Planning for a fast-paced account. This senior role oversees the development, execution, and stewardship of integrated, audience-led media plans and translates business objectives into annual and tactical strategies.

You will lead with data-informed insights, manage multi-team workstreams, and present to senior clients. The position reports to the SVP, Planning and requires strong leadership, collaboration, and strategic

Qualifications

• Requires 12+ years of progressive experience in media strategy and planning
• Experience leading multi-brand programs and large teams
• Proven ability to turn business objectives into integrated media plans
• Demonstrated success presenting to senior clients and guiding executive discussions
• Strong leadership, collaboration, and relationship-building across internal and external partners

Responsibilities

• Serve as the senior Media Strategy and Planning lead for assigned lines of business
• Lead annual planning and tactical campaign planning
• Develop data-informed media recommendations grounded in consumer behavior
• Oversee planning lifecycle from brief to post-campaign learning
• Build trusted relationships with senior clients and partners
• Lead client presentations and executive-level planning deliverables
• Ensure teams adopt best-in-class planning standards and tools
• Manage multiple workstreams, deadlines, and resources

Skills

Leadership

Strategic thinking

Communication

Presentation skills

Cross-functional collaboration

Budget management

Education

Bachelor’s degree in Marketing or related field

Job description

Zenith is seeking a Vice President, Planning to lead Media Strategy and Planning for a fast-paced account. This senior role oversees the development, execution, and stewardship of integrated, audience-led media plans and translates business objectives into annual and tactical strategies.

You will lead with data-informed insights, manage multi-team workstreams, and present to senior clients. The position reports to the SVP, Planning and requires strong leadership, collaboration, and strategic