VP, Content & Partnerships Leader

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 160,000 - 256,000; Full time

Job summary

Zenith, part of Publicis Groupe, seeks a senior leader to own content strategy and execution for a major CPG portfolio. You will guide branded content, partnerships, creator programs, and experiential activations to drive client business outcomes.

You will shape strategy, lead high-level client conversations, develop talent, and manage commercial performance. A strong track record in media partnerships and creator marketing is essential for success.

Qualifications

• 8-12+ years in branded content, integrated marketing, partnerships, influencer marketing, media, or communications.

Responsibilities

• Build trusted relationships with client stakeholders and senior agency leaders.
• Translate business objectives into scalable content, partnership, and creator strategies.
• Present recommendations, innovation opportunities, and annual planning frameworks to senior clients.
• Lead senior conversations across branded content, sponsorships, creators, influencers, entertainment, and media partnerships.
• Oversee custom content partnerships, creator programs, experiential activations, sponsorships, and branded entertainment.
• Maintain senior relationships with publishers, platforms, creators, talent agencies, sports properties, entertainment companies, and content partners.
• Evaluate marketplace opportunities and negotiate strategic value, added value, and first-to-market programs aligned to client priorities.
• Lead, coach, and develop a team of content supervisors.
• Support career growth, capability building, and succession planning.
• Foster a culture of collaboration, accountability, curiosity, and excellence.

Skills

Branded content leadership

Client relationships

Media partnerships

Strategic recommendations

Commercial acumen

Team leadership

Communication & negotiation

Emerging media trends

Job description

Zenith, part of Publicis Groupe, seeks a senior leader to own content strategy and execution for a major CPG portfolio. You will guide branded content, partnerships, creator programs, and experiential activations to drive client business outcomes.

You will shape strategy, lead high-level client conversations, develop talent, and manage commercial performance. A strong track record in media partnerships and creator marketing is essential for success.