Vapor Marketing Lead - Strategy & Campaigns

The British American Tobacco Group; Winston-Salem (NC); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

401(k) plan

Health and welfare benefits

Tuition reimbursement

Paid time off

Company vehicle for eligible employees

Job summary

Reynolds American, part of the British American Tobacco Group, seeks a Lead Manager Consumer Marketing Vapor in Winston-Salem to drive marketing communications and creative assets aligned with brand objectives. You will coordinate with sales and cross-functional teams, steer agencies, and oversee budgets and timelines.

Role requires translating business goals into strategic campaigns, evaluating concepts, and delivering measurable performance insights for future initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field or equivalent business experience.
• 1–3 years minimum experience in brand marketing or campaign management with demonstrated experience developing creative briefs and managing end-to-end creative asset development with agency partners.
• Strong written communication skills to develop clear, actionable creative briefs that align stakeholders and agency partners.
• Ability to evaluate creative concepts and assets against brand strategy and campaign objectives.
• Strong organizational skills to manage multiple projects and timelines.
• Proven ability to navigate ambiguity, manage project risks and dependencies, and translate business requirements into actionable plans.
• Demonstrate ability to collaborate cross-functionally with internal stakeholders and external agency partners to align objectives and build strong working relationships.
• Proficiency in Microsoft Office Suite with ability to effectively use Word, Excel, PowerPoint and Outlook to support business operations, reporting, presentations and cross-functional collaboration.

Responsibilities

• Lead the strategy and creative development for all point-of-sale materials, direct mail programs, trade show communications and sales facing assets.
• Serve as the primary liaison between brand marketing and sales, incorporating customer and sales insights into communication strategies.
• Turn business objectives and audience insights into strategic creative briefs for agency partners, clearly defining deliverables and success metrics across owned touchpoints
• Manage agency relationships and provide clear, actionable feedback throughout creative development rounds to ensure deliverables align with strategic brief
• Collaborate with internal teams (marketing, sales, operations) to ensure materials align with campaign goals and product launches.
• Manage timelines, budget and approvals for all creative projects from concept to implementation
• Track and report on campaign performance, utilizing insights to influence future campaign initiatives

Skills

Brand marketing

Campaign management

Written communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications or related field

Tools

Microsoft Office Suite

Job description

Reynolds American, part of the British American Tobacco Group, seeks a Lead Manager Consumer Marketing Vapor in Winston-Salem to drive marketing communications and creative assets aligned with brand objectives. You will coordinate with sales and cross-functional teams, steer agencies, and oversee budgets and timelines.

Role requires translating business goals into strategic campaigns, evaluating concepts, and delivering measurable performance insights for future initiatives.