Lead Manager Consumer Marketing Vapor

The British American Tobacco Group; Winston-Salem (NC); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

401(k) plan

Health and welfare benefits

Tuition reimbursement

Paid time off

Company vehicle for eligible employees

Job summary

Reynolds American, part of the British American Tobacco Group, seeks a Lead Manager Consumer Marketing Vapor in Winston-Salem to drive marketing communications and creative assets aligned with brand objectives. You will coordinate with sales and cross-functional teams, steer agencies, and oversee budgets and timelines.

Role requires translating business goals into strategic campaigns, evaluating concepts, and delivering measurable performance insights for future initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field or equivalent business experience.
• 1–3 years minimum experience in brand marketing or campaign management with demonstrated experience developing creative briefs and managing end-to-end creative asset development with agency partners.
• Strong written communication skills to develop clear, actionable creative briefs that align stakeholders and agency partners.
• Ability to evaluate creative concepts and assets against brand strategy and campaign objectives.
• Strong organizational skills to manage multiple projects and timelines.
• Proven ability to navigate ambiguity, manage project risks and dependencies, and translate business requirements into actionable plans.
• Demonstrate ability to collaborate cross-functionally with internal stakeholders and external agency partners to align objectives and build strong working relationships.
• Proficiency in Microsoft Office Suite with ability to effectively use Word, Excel, PowerPoint and Outlook to support business operations, reporting, presentations and cross-functional collaboration.

Responsibilities

• Lead the strategy and creative development for all point-of-sale materials, direct mail programs, trade show communications and sales facing assets.
• Serve as the primary liaison between brand marketing and sales, incorporating customer and sales insights into communication strategies.
• Turn business objectives and audience insights into strategic creative briefs for agency partners, clearly defining deliverables and success metrics across owned touchpoints
• Manage agency relationships and provide clear, actionable feedback throughout creative development rounds to ensure deliverables align with strategic brief
• Collaborate with internal teams (marketing, sales, operations) to ensure materials align with campaign goals and product launches.
• Manage timelines, budget and approvals for all creative projects from concept to implementation
• Track and report on campaign performance, utilizing insights to influence future campaign initiatives

Skills

Brand marketing

Campaign management

Written communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications or related field

Tools

Microsoft Office Suite

Job description

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can't wait, let's shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Lead Manager Consumer Marketing Vapor in Winston-Salem

This role is responsible for leading the development and execution of marketing communications and creative assets that support sales, customer engagement, and brand objectives. The person acts as the key link between Marketing and Sales teams, translating business goals and customer insights into effective campaigns and creative strategies. They manage agency partners, oversee project timelines and budgets, ensure alignment across cross-functional teams, and analyze campaign performance to drive continuous improvement.

Your key responsibilities will include:

• Lead the strategy and creative development for all point-of-sale materials, direct mail programs, trade show communications and sales facing assets.
• Serve as the primary liaison between brand marketing and sales, incorporating customer and sales insights into communication strategies.
• Turn business objectives and audience insights into strategic creative briefs for agency partners, clearly defining deliverables and success metrics across owned touchpoints
• Manage agency relationships and provide clear, actionable feedback throughout creative development rounds to ensure deliverables align with strategic brief
• Collaborate with internal teams (marketing, sales, operations) to ensure materials align with campaign goals and product launches.
• Manage timelines, budget and approvals for all creative projects from concept to implementation
• Track and report on campaign performance, utilizing insights to influence future campaign initiatives

What are we looking for?

• Bachelor's degree required; degree in Marketing, Business, Communications or related field. Equivalent business experience may be considered.
• 1-3 years minimum experience in brand marketing or campaign management with demonstrated experience developing creative briefs and managing end-to-end creative asset development with agency partners.
• Strong written communication skills to develop clear, actionable creative briefs that align stakeholders and agency partners
• Ability to evaluate creative concepts and assets against brand strategy & campaign objectives
• Strong organizational skills to manage multiple projects and timelines
• Proven ability to navigate ambiguity, manage project risks and dependencies, and translate business requirements into actionable plans
• Demonstrate ability to collaborate cross-functionally with internal stakeholders and external agency partners to align objectives and build strong working relationships
• Proficiency in Microsoft Office Suite with ability to effectively use Word, Excel, Powerpoint and Outlook to support business operations, reporting, presentations and cross-functional collaboration

WE ARE REYNOLDS AMERICAN - A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave:
  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
  • Paid Parental Leave + temporary reduced work schedule opportunity
  • Funeral Leave
  • Short-Term Disability Leave
  • Long-Term Disability Leave
  • Jury Duty Leave
  • Military Leave
  • Released Time for Children’s Education
  • Community Outreach Leave
  • Other paid leave benefits, as required by state or local law

• Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement - it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers.We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer.All qualified applicants will receive consideration for employment without regard to age, race, color, religion,sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at [e-mail]

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