Senior Manager, Consumer Analytics & Pricing

The British American Tobacco Group; Winston-Salem (NC); Vor Ort; USD 120.000 - 190.000; Vollzeit

Benefits dieser Stelle

401(k) plan with company match

Comprehensive health and welfare plans

Health Savings Account start-up

Zusammenfassung

Reynolds American, part of the BRITISH AMERICAN TOBACCO GROUP, seeks a Senior Manager Consumer Planning & Analytics in Winston-Salem, NC. The role translates large-scale consumer and loyalty data into actionable insights to improve pricing, promotions, and go-to-market execution.

You will lead advanced analytics, synthesize diverse data, and deploy ML methods, collaborating with Brand, Trade Marketing, Finance, and Technology teams to drive measurable business impact.

Qualifikationen

• Bachelor’s degree in a quantitative field; Master’s preferred.
• 5+ years in marketing analytics, data science, ML, pricing analytics, or related quantitative area.

Aufgaben

• Lead development of analytics and data science solutions linking strategy, pricing, consumer insights, and promotions.
• Synthesize large data sets into actionable business recommendations for pricing and go-to-market decisions.
• Design, validate, and deploy ML and statistical methods to optimize pricing and promotions.

Kenntnisse

Python

SQL

Databricks

Statistical modeling

Machine learning

A/B testing

ROI analysis

Data storytelling

Ausbildung

Bachelor’s degree

Master’s degree preferred

Tools

Power BI

Tableau

Jobbeschreibung

Reynolds American, part of the BRITISH AMERICAN TOBACCO GROUP, seeks a Senior Manager Consumer Planning & Analytics in Winston-Salem, NC. The role translates large-scale consumer and loyalty data into actionable insights to improve pricing, promotions, and go-to-market execution.

You will lead advanced analytics, synthesize diverse data, and deploy ML methods, collaborating with Brand, Trade Marketing, Finance, and Technology teams to drive measurable business impact.