Customer Planning & Insights Lead: Growth & Strategy

The British American Tobacco Group; West Highlands (NC); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

401(k) plan

Health benefits

Tuition reimbursement

Job summary

Reynolds American, part of the British American Tobacco Group, is seeking a Lead Manager for Customer Planning & Insights in Winston-Salem, NC. The role focuses on analyzing customer performance, managing Joint Business Planning promotions, and driving data-driven decisions across multiple categories.

You will lead cross-functional teams, coordinate promotions, manage budgets, and deliver actionable insights to enhance brand performance and strategic initiatives within the Total Nicotine

Qualifications

• 2+ years in business/commercial analytics or related field.
• Proficiency in MS Excel & PowerPoint (V-Lookup, etc.).
• Strong oral, written, and listening communication skills.
• Ability to understand broader business issues and seek resolution.

Responsibilities

• Support weekly, monthly, quarterly & annual customer performance for all categories within a Total Nicotine Strategy.
• Assist in development and tracking of account promotions within Joint Business Planning, deploying promotional programs with cadence aligned to Reynolds & Customer KPIs.
• Manage customer promotional budgets (JBF accrual) and other resource allocations with real-time reporting.
• Develop analyses and present recommendations to drive timely, fit for purpose business opportunities.
• Provide insights, analyses, and recommendations within Joint Business Planning with assigned customers and lead evaluation & benchmarking for program success.
• Collaborate on business review development for management regarding strategy and brand performance.
• Support a culture of collaboration, innovation and influence on decision making processes.
• Effectively communicate cross functionally to facilitate organizational alignment.

Skills

Analytical thinking

Cross-functional collaboration

Communication skills

Project management

Tools

MS Excel

PowerPoint

Job description

Reynolds American, part of the British American Tobacco Group, is seeking a Lead Manager for Customer Planning & Insights in Winston-Salem, NC. The role focuses on analyzing customer performance, managing Joint Business Planning promotions, and driving data-driven decisions across multiple categories.

You will lead cross-functional teams, coordinate promotions, manage budgets, and deliver actionable insights to enhance brand performance and strategic initiatives within the Total Nicotine