Strategic Lead, Consumer Intelligence & Insights

The British American Tobacco Group; Winston-Salem (NC); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

401(k) plan

Health benefits package

Tuition reimbursement

Dependent Scholarship Programs

Job summary

Reynolds American, a BRITISH AMERICAN TOBACCO GROUP company, seeks a Senior Manager of Consumer Intelligence Solutions in Winston-Salem, NC. You will transform consumer data into scalable insights, defining data structures and reporting needs to enable informed decisions across the enterprise.

The role partners with stakeholders and vendors to design dashboards, scorecards, and recurring deliverables, while advancing AI-enabled capabilities and new data sources to address evolving business needs.

Qualifications

• Bachelor's Degree or equivalent experience.
• 3+ years in Consumer Insights, Market Research, Consumer Intelligence, Analytics, or a related field.
• Demonstrated critical thinking and problem-solving skills, with the ability to simplify complex information and identify practical solutions.
• Ability to understand how research design, data structures, KPIs and reporting outputs connect to one another.
• Demonstrated experience in effectively working cross-functionally and influencing a broad set of stakeholders
• Strong stakeholder management skills with experience working across functions, vendors, and external partners
• Excellent communication skills with the ability to explain complex concepts in simple, business-friendly terms.
• Strong verbal/written communication, data visualization and presentations skills
• Experience with reporting platforms (Power BI, Tableau, Qualtrics, etc); Proficient in Microsoft Excel and PowerPoint
• Dashboard development (Power BI/Tableau) experience preferred.

Responsibilities

• Partner with stakeholders to understand business needs and translate them into scalable reporting, measurement, and intelligence solutions
• Design and evolve scorecards, dashboards, reporting frameworks, and recurring deliverables that improve business decision making
• Define data structures, business rules, and reporting requirements that enable effective use of data resources
• Partner with research suppliers to ensure consumer data is delivered in formats that support flexible reporting, analysis, and future business needs
• Collaborate with IDT, Global Insights, and technology partners to integrate consumer data into enterprise tools and platforms
• Identify opportunities to improve accessibility, automate reporting processes, and increase efficiency across the consumer intelligence ecosystem.
• Evaluate and implement emerging technologies, AI-enabled capabilities, and new data sources to address evolving business needs.
• Lead and prioritize work for third party vendor resources supporting recurring analysis, reporting & scorecards
• Drive adoption, training, governance, and continuous improvement of consumer intelligence solutions across the organization.

Skills

Critical thinking

Cross-functional collaboration

Stakeholder management

Communication skills

Data visualization

Power BI/Tableau

Education

Bachelor's degree or equivalent experience

Tools

Power BI

Tableau

Qualtrics

Excel

PowerPoint

Job description

Reynolds American, a BRITISH AMERICAN TOBACCO GROUP company, seeks a Senior Manager of Consumer Intelligence Solutions in Winston-Salem, NC. You will transform consumer data into scalable insights, defining data structures and reporting needs to enable informed decisions across the enterprise.

The role partners with stakeholders and vendors to design dashboards, scorecards, and recurring deliverables, while advancing AI-enabled capabilities and new data sources to address evolving business needs.