Senior Manager, Consumer Performance & Insights

Reynolds American Inc.; Winston-Salem (NC); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

401(k) plan

Health and welfare benefits

Tuition reimbursement

Life insurance

Paid leave

Flexible spending accounts

Job summary

Reynolds American Inc. is seeking a Senior Manager of Consumer Performance Integration in Winston‑Salem, NC.

This role requires a strategic mindset to synthesize insights from multiple sources into actionable recommendations for commercial planning and pricing. You will leverage loyalty data, pricing analytics, and internal resources to support customer value perception and purchase behavior, translating complex data into compelling narratives that guide business decisions.

Qualifications

• Bachelor’s Degree required.
• 3+ years in Commercial Business Performance or related analytical field.
• Proficiency in SQL; Python a plus.
• Experience with dashboards in Power BI/Tableau.
• Strong data interpretation and storytelling skills.

Responsibilities

• Synthesize large data sets into actionable insights.
• Apply analytical techniques such as A/B testing and ROI analyses.
• Measure promotional efficiency and direct marketing initiatives.
• Connect consumer insights to commercial metrics and strategy.
• Translate data into clear narratives informing pricing and go-to-market decisions.
• Collaborate with cross-functional teams to influence plans and outcomes.

Skills

SQL

Python

A/B testing

Data visualization

Cross-functional teamwork

Storytelling

Pricing analytics

Education

Bachelor's degree

Master's degree in Business Analytics or related field

Tools

Power BI

Tableau

Databricks

MicroStrategy

IRI data

Nielsen data

Job description

Reynolds American Inc. is seeking a Senior Manager of Consumer Performance Integration in Winston‑Salem, NC.

This role requires a strategic mindset to synthesize insights from multiple sources into actionable recommendations for commercial planning and pricing. You will leverage loyalty data, pricing analytics, and internal resources to support customer value perception and purchase behavior, translating complex data into compelling narratives that guide business decisions.