Senior Consumer Analytics Lead: Pricing & GTM

The British American Tobacco Group; Winston-Salem (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) plan

Health benefits

Health Savings Account

Flexible spending accounts

Life insurance

Tuition reimbursement

Volunteer opportunities

Job summary

Reynolds American, part of the British American Tobacco Group, seeks a Lead Manager for Consumer Planning & Analytics in Winston-Salem, NC. You will translate large-scale consumer data into actionable insights to improve pricing, promotions, and go-to-market execution.

The role combines analytics, storytelling, and business acumen to support pricing analytics, measurement, automation, and cross-functional planning across brands and channels.

Qualifications

• Bachelor’s degree in business analytics, market research, statistics, economics, mathematics, computer science, business, or related quantitative field.
• 2–4+ years of experience in marketing analytics, pricing analytics, data science, BI, or related field; CPG or loyalty experience preferred.
• Strong technical skills in SQL, Python, Databricks or similar cloud platforms, statistics, data transformation, automation, and analytical modeling.

Responsibilities

• Develop and apply research, statistical, ML, and A/B testing methodologies to evaluate pricing, promotions, loyalty, and direct marketing performance.
• Synthesize datasets into actionable insights, dashboards, and visualizations that influence commercial strategy.
• Support scalable analytics pipelines in Databricks, including data ingestion, transformation, feature engineering, and automation of Excel-based workflows.
• Collaborate with cross-functional teams to ensure outputs are grounded in business context and drive measurable results.
• Deliver timely performance analysis to support quarterly planning, resource allocation, pricing decisions, and go-to-market execution.
• Foster collaboration, innovation, flexibility, and positive influence across decision-making processes.

Skills

SQL

Python

Databricks

Dashboard tools

A/B testing

Data visualization

Education

Bachelor's degree in quantitative field

Tools

Databricks

SQL

Job description

Reynolds American, part of the British American Tobacco Group, seeks a Lead Manager for Consumer Planning & Analytics in Winston-Salem, NC. You will translate large-scale consumer data into actionable insights to improve pricing, promotions, and go-to-market execution.

The role combines analytics, storytelling, and business acumen to support pricing analytics, measurement, automation, and cross-functional planning across brands and channels.