Portfolio Insights Lead: Consumer Data & Strategy

Reynolds American Inc.; Winston-Salem (NC); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

401(k) plan

Health benefits

Paid time off

Job summary

Reynolds American Inc. seeks a Senior Manager – Portfolio Insights to lead consumer-based data analysis across cigarettes, vapor and oral categories. You will guide learning plans, oversee primary research, and align internal and vendor resources to deliver concise, actionable insights.

You will synthesize data from integrated tracking and vendors to inform IBPM, Strategy, Forecasting and Marketing teams, driving portfolio growth while influencing cross-functional decisions.

Qualifications

• Bachelor's degree in Business, Market Research, or related field.
• 5-7+ years in consumer market research, Strategy & Planning; CPG experience preferred; nicotine industry a plus.
• Ability to understand broader business issues and deliver client-ready solutions.
• Strong leadership and cross-functional collaboration with stakeholders.
• Proficiency with commercial tools and data visualization platforms (Circana/Nielsen, MicroStrategy).
• Vendor management experience and data-source integration capability.

Responsibilities

• Develops fit-for-purpose learning plans to support portfolio and cross-category insights aligned to objectives.
• Designs and oversees primary research and deep-dive analyses with business-oriented insights.
• Aligns internal and vendor resources to develop concise analyses on topics.
• Develops analyses and reporting to drive timely, actionable business results.
• Leverages data assets to synthesize narratives for cross-functional stakeholders.
• Effectively communicate results to clients and influence decision making.

Skills

Leadership

Collaboration

Communications

Data visualization

Data analysis

Vendor management

Market research

Consumer insights

Tableau/Power BI

SPSS/SAS/R

Qualitative & Quantitative

MS Office

Education

Bachelor's degree in Business, Market Research, or related field

Tools

Circana (IRI)

Nielsen

MicroStrategy

Excel

PowerPoint

Word

Job description

Reynolds American Inc. seeks a Senior Manager – Portfolio Insights to lead consumer-based data analysis across cigarettes, vapor and oral categories. You will guide learning plans, oversee primary research, and align internal and vendor resources to deliver concise, actionable insights.

You will synthesize data from integrated tracking and vendors to inform IBPM, Strategy, Forecasting and Marketing teams, driving portfolio growth while influencing cross-functional decisions.