Used Equipment Online Sales Specialist

Warren CAT; Oklahoma City (OK); On-site; USD 42,000 - 64,000; Full time

Job summary

Warren CAT in Oklahoma City is seeking an Internet Sales Representative for Used Equipment to drive online sales growth. You will respond to digital inquiries, build online relationships, and coordinate with logistics, finance, and service teams to close deals.

You will manage listings on Warren CAT site and third‑party platforms, upload images and specs, and work with Marketing to improve SEO and lead conversion. GED and 1–3 years in heavy equipment sales preferred.

Qualifications

• High school diploma or GED with 1–3 years related experience in heavy equipment sales or buying.
• Excellent verbal and written communication skills.
• Interpersonal, persuasion and negotiation skills.
• Knowledge of Caterpillar equipment and used heavy machinery.
• Experience with digital marketing, photography, or e-commerce platforms.
• Bilingual English/Spanish is a plus.

Responsibilities

• Respond to internet-generated leads promptly and professionally.
• Contact prospective customers via phone, email, chat, and CRM to assess needs and propose used machines.
• Build and maintain relationships with online customers.
• Prepare and follow up on price quotes, trade appraisals, financing options, and specs.
• Close sales and coordinate with logistics, finance, and service teams.
• Manage listings on Warren CAT site and third-party platforms; upload images and specs.
• Collaborate with marketing to improve search visibility and lead conversion.
• Monitor listing performance and suggest improvements.
• Use CRM to track leads, schedule follow-ups, and document interactions.
• Generate weekly and monthly sales reports.

Skills

Inside sales

Digital marketing

Equipment knowledge

Customer service

Verbal communication

Written communication

Negotiation

Bilingual English/Spanish

Education

High school diploma or GED

Tools

CRM software

Listings platforms

E-commerce platforms

Job description

Warren CAT in Oklahoma City is seeking an Internet Sales Representative for Used Equipment to drive online sales growth. You will respond to digital inquiries, build online relationships, and coordinate with logistics, finance, and service teams to close deals.

You will manage listings on Warren CAT site and third‑party platforms, upload images and specs, and work with Marketing to improve SEO and lead conversion. GED and 1–3 years in heavy equipment sales preferred.