Internet Sales Rep

Warren CAT; Oklahoma City (OK); On-site; USD 42,000 - 64,000; Full time

Job summary

Warren CAT in Oklahoma City is seeking an Internet Sales Representative for Used Equipment to drive online sales growth. You will respond to digital inquiries, build online relationships, and coordinate with logistics, finance, and service teams to close deals.

You will manage listings on Warren CAT site and third‑party platforms, upload images and specs, and work with Marketing to improve SEO and lead conversion. GED and 1–3 years in heavy equipment sales preferred.

Qualifications

• High school diploma or GED with 1–3 years related experience in heavy equipment sales or buying.
• Excellent verbal and written communication skills.
• Interpersonal, persuasion and negotiation skills.
• Knowledge of Caterpillar equipment and used heavy machinery.
• Experience with digital marketing, photography, or e-commerce platforms.
• Bilingual English/Spanish is a plus.

Responsibilities

• Respond to internet-generated leads promptly and professionally.
• Contact prospective customers via phone, email, chat, and CRM to assess needs and propose used machines.
• Build and maintain relationships with online customers.
• Prepare and follow up on price quotes, trade appraisals, financing options, and specs.
• Close sales and coordinate with logistics, finance, and service teams.
• Manage listings on Warren CAT site and third-party platforms; upload images and specs.
• Collaborate with marketing to improve search visibility and lead conversion.
• Monitor listing performance and suggest improvements.
• Use CRM to track leads, schedule follow-ups, and document interactions.
• Generate weekly and monthly sales reports.

Skills

Inside sales

Digital marketing

Equipment knowledge

Customer service

Verbal communication

Written communication

Negotiation

Bilingual English/Spanish

Education

High school diploma or GED

Tools

CRM software

Listings platforms

E-commerce platforms

Job description

Description

TEAM UP WITH US!

The Internet Sales Representative – Used Equipment is responsible for driving online sales growth of Warren CAT’s inventory of used equipment. This role involves proactively responding to digital inquiries, developing new online business opportunities, managing listings across multiple platforms, and maintaining excellent customer service throughout the sales process. This position combines inside sales skills, digital marketing knowledge, and equipment expertise to build trusted relationships with customers across local, national, and international markets.

DO YOU HAVE WHAT IT TAKES?

WHAT YOU'LL DO:

• Respond to all internet-generated leads in a timely, professional, and customer-focused manner.
• Contact prospective customers through phone, email, chat, and CRM tools to understand their equipment needs and recommend suitable used machines.
• Build and maintain strong relationships with new and repeat online customers.
• Prepare and follow up on price quotes, trade appraisals, financing options, and equipment specs.
• Close sales and ensure smooth coordination with logistics, finance, and service departments.
• Manage and maintain accurate and compelling listings for used equipment on Warren CAT’s website and third-party platforms (e.g., Facebook, etc.).
• Upload high-quality images, videos, and specifications for each machine.
• Work closely with the marketing team to improve search engine visibility and lead conversion.
• Monitor listing performance and recommend changes to enhance online traffic and engagement.
• Utilize CRM software to track leads, update customer records, schedule follow-ups, and document interactions.
• Generate weekly and monthly sales reports to track progress toward goals.
• Provide feedback on customer trends and inventory needs.
• Maintain a working knowledge of used CAT equipment and competitive brands.
• Stay informed about industry trends, market pricing, and inventory levels.
• Collaborate with the Used Equipment team to match supply with market demand.

WHAT YOU'LL NEED:

• High school diploma or general education degree (GED); 1-3 years of related experience and/or training in heavy equipment and/or selling/buying; or an equivalent combination of education and experience.
• Excellent verbal and written communication skills.
• Excellent interpersonal skills.
• Excellent persuasion and negotiation skills.
• Knowledge of Caterpillar equipment and used heavy machinery.
• Experience with digital marketing, photography, or e-commerce platforms.
• Bilingual (English/Spanish) is a plus.

WHY WORK WITH US?

• We like to take care of business and have fun doing it!
• We offer health, dental, vision, life, and more as a comprehensive benefits package.
• Don’t you want to work with awesome people?

IMPORTANT INFORMATION:

While performing the duties of this Job, the employee is occasionally required to sit, stand, walk, talk, and hear. The employee is frequently required to use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch or crawl.Specific vision abilities required by this job include close vision, distance vision, color vision and peripheral vision. Work may involve moving or lifting of light to moderately heavy materials or equipment requiring physical strength and agility to withstand the strain of manual work.

While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts; high, precarious places; fumes or airborne particles; and outside weather conditions.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Required travel up to 10%.

This position is considered a safety sensitive position.

The Job description is subject to change by the employer as the needs of the employer and requirements of the job change.

EEO/AA

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.