Tasting Room Lead: Wine Education & Guest Experience

Orin Swift; St. Helena (CA); On-site; USD 81,000 - 121,000; Full time

Benefits offered by this job

Medical and dental coverage

401k plans

Profit sharing

Pet insurance

Company holidays

Employee wine shop

Job summary

Gallo in St. Helena, CA is seeking an Assistant Manager of the Tasting Room to lead day-to-day operations, deliver memorable guest experiences, and drive sales including wine club enrollment.

You will coach staff, coordinate scheduling, oversee inventory, POS and CRM systems, and ensure compliant, hospitality‑focused service. The role combines leadership, wine knowledge, and commercial expertise in a visible guest‑facing position, with opportunities to develop people and elevate consumer

Qualifications

• High school diploma or equivalent plus 8 years of wine sales, luxury sales, brand marketing, retail or hospitality experience.
• Associate’s Degree plus 6 years of wine sales, luxury sales, brand marketing, retail or hospitality experience.
• Bachelor’s degree plus 4 years of wine sales, luxury sales, brand marketing, retail or hospitality experience.

Responsibilities

• Lead day-to-day tasting room operations and guest experiences.
• Drive sales, wine club membership, and guest engagement goals.
• Coach and develop tasting room staff; coordinate staffing and workflow.

Skills

Communication

Presentation

Sales

Customer service

Time management

Public speaking

Education

High school diploma or equivalent + 8 years wine sales/retail/hospitality experience

Associate’s Degree + 6 years wine sales/retail/hospitality experience

Bachelor’s degree + 4 years wine sales/retail/hospitality experience

Job description

Gallo in St. Helena, CA is seeking an Assistant Manager of the Tasting Room to lead day-to-day operations, deliver memorable guest experiences, and drive sales including wine club enrollment.

You will coach staff, coordinate scheduling, oversee inventory, POS and CRM systems, and ensure compliant, hospitality‑focused service. The role combines leadership, wine knowledge, and commercial expertise in a visible guest‑facing position, with opportunities to develop people and elevate consumer