Tasting Room Sales Lead - Luxury Wine & Guest Experience

Tasting Room Expo; California (MO); Hybrid; USD 39,000 - 41,000; Full time

Benefits offered by this job

Health benefits

401K with 6% match

Wine discounts

Tips

Job summary

Hestan Vineyards in Yountville seeks an experienced Assistant Tasting Room Manager to oversee daily operations of the Tasting Salon and a small team. This hands-on role works with the DTC Director to drive wine sales, grow Wine Club memberships, and elevate hospitality standards reflecting the Hestan brand.

The ideal candidate has 2+ years in tasting room or luxury wine sales with leadership experience, excellent communication, and a polished guest-facing demeanor.

Qualifications

• 2+ years tasting room, luxury retail, or direct wine sales experience with leadership preferred.
• Passion for wine, hospitality, and relationship-driven sales.
• Strong communication, organizational and interpersonal skills.
• Ability to lead and motivate a small team.
• Professional appearance and polished guest-facing demeanor.
• Experience with POS, reservation, and CRM systems preferred.

Responsibilities

• Lead daily tasting salon operations with an active sales presence on the floor.
• Drive team performance against key metrics including wine sales, Wine Club acquisition, conversion rates, and average order value.
• Coach and motivate the hospitality team through daily communication, ongoing sales training, and performance feedback.
• Support outbound guest follow-up and customer relationship development to encourage repeat visitation and long-term loyalty.
• Collaborate with leadership on initiatives that increase visitation, enhance guest engagement, and grow direct sales revenue.
• Oversee opening and closing procedures, POS accuracy, and daily operational standards.

Skills

2+ years tasting room or direct wine/s

Leadership experience

Wine and hospitality passion

Strong communication skills

Team motivation ability

POS, reservation, CRM experience

Tools

POS systems

CRM systems

Job description

Hestan Vineyards in Yountville seeks an experienced Assistant Tasting Room Manager to oversee daily operations of the Tasting Salon and a small team. This hands-on role works with the DTC Director to drive wine sales, grow Wine Club memberships, and elevate hospitality standards reflecting the Hestan brand.

The ideal candidate has 2+ years in tasting room or luxury wine sales with leadership experience, excellent communication, and a polished guest-facing demeanor.