SVP, B2B Growth & ABM Strategy

Publicis Groupe; Chicago, Northern (IL, KY); Hybrid; USD 180,000 - 269,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Digitas, part of Publicis Groupe, seeks an SVP, B2B & ABM Strategy to shape the vision for enterprise B2B and ABM across key clients. You will align business strategy, audience intelligence, content, media, experience, and sales activation into an integrated growth system.

You will lead high-impact client engagements, define transformational roadmaps, and guide senior leaders across marketing, sales, data and technology to drive measurable growth.

Qualifications

• 15+ years of relevant experience in B2B strategies and ABM
• Four-year college degree required; master’s preferred
• Proven track record leading senior client relationships and driving growth

Responsibilities

• Define and evolve enterprise B2B and ABM strategy across clients
• Translate shifts in buyer behavior into actionable client roadmaps
• Lead executive workshops and strategic engagements with senior stakeholders
• Own measurement frameworks and growth opportunities across accounts

Skills

B2B strategy

ABM leadership

Executive presence

Data-driven

Education

Bachelor's degree

Master's degree preferred

Tools

CRM

Marketing automation

Analytics

Job description

Digitas, part of Publicis Groupe, seeks an SVP, B2B & ABM Strategy to shape the vision for enterprise B2B and ABM across key clients. You will align business strategy, audience intelligence, content, media, experience, and sales activation into an integrated growth system.

You will lead high-impact client engagements, define transformational roadmaps, and guide senior leaders across marketing, sales, data and technology to drive measurable growth.