Brand Strategy VP/Director: Growth & Insight

Publicis Groupe Holdings B.V; Birmingham (MI); On-site; USD 129,000 - 177,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability coverage

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Digitas in the United States is seeking a Vice President/Director of Brand Strategy to shape and lead the agency’s strategic voice across Brand, Digital, Communications, and Media. You will translate business challenges into actionable brand platforms and mentor mid-level planners to deliver compelling ideas.

You will partner with Data & Analytics to weave performance insights into storytelling, represent the agency externally, and travel as needed to advance client partnerships and new business

Qualifications

• A four year college degree and 10 to 12 years of experience in account planning/brand strategy, preferably in an advertising agency.
• Knack for finding real insights and presenting them to inspire creative; ability to navigate originating ideas/brand experiences.
• Collaborative spirit, shepherding solutions through with other strategists and agency partners.
• Willingness to roll up the sleeves to bring great ideas to life; influence at the CMO level and beyond.
• Willingness to travel as needed; familiarity with prompt-based AI tools is a plus for ideation and research.

Responsibilities

• Shape and articulate a clear strategic vision that aligns creativity, data, and culture to drive brand growth.
• Translate business challenges into actionable brand platforms that drive measurable results.
• Oversee strategy across Brand, Digital, Comms, and Media for consistent brand experience.
• Partner with Creative Director and inspire the Creative Department.
• Champion the fusion of creativity and intelligence to ensure emotionally powerful, strategic ideas.
• Lead understanding of people, culture, and context to turn insights into resonant ideas.
• Represent the agency’s strategic voice externally through pitches, conferences, and thought leadership.

Skills

Real insights

Executive influence

Collaboration

Idea origination

Persuasiveness

Willing to travel

AI tools familiarity

Education

Four year college degree

Tools

ChatGPT

Google Gemini

DALL·E

Midjourney

Job description

Digitas in the United States is seeking a Vice President/Director of Brand Strategy to shape and lead the agency’s strategic voice across Brand, Digital, Communications, and Media. You will translate business challenges into actionable brand platforms and mentor mid-level planners to deliver compelling ideas.

You will partner with Data & Analytics to weave performance insights into storytelling, represent the agency externally, and travel as needed to advance client partnerships and new business