VP/Director, B2B & ABM Strategy Leader
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Benefits offered by this job
Job summary
Digitas seeks a VP/Director, B2B & Account-Based Marketing Strategy to provide strategic leadership on key B2B client engagements. You will guide strategy across accounts, map B2B journeys, craft stories for digital interactions, and partner with cross-capability teams to translate plans into innovative marketing tactics.
You will lead in leveraging data and AI for personalization, and shape the evolution of a connections toolkit to deliver on goals, with a focus on omnichannel orchestration and
Qualifications
- Multichannel digital media-savvy B2B marketing expert with leadership experience.
- Proven track record in audience segmentation and customer strategies.
- Familiarity with ABM platforms and LinkedIn advertising; understanding of long sales cycles.
Responsibilities
- Guide strategy across key accounts and deliver industry-leading service.
- Map complex B2B and consumer journeys to identify high-impact moments.
- Create stories on how audiences interact with digital platforms and devices.
- Collaborate with cross-capability teams to translate plans into innovative marketing tactics.
- Leverage marketing technology and data (first-party, AI, intent signals) for personalization and ABM.
- Evolve and manage a connections toolkit to standardize outputs.
Skills
Tools
Job description
Digitas seeks a VP/Director, B2B & Account-Based Marketing Strategy to provide strategic leadership on key B2B client engagements. You will guide strategy across accounts, map B2B journeys, craft stories for digital interactions, and partner with cross-capability teams to translate plans into innovative marketing tactics.
You will lead in leveraging data and AI for personalization, and shape the evolution of a connections toolkit to deliver on goals, with a focus on omnichannel orchestration and
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