VP/Director, B2B & ABM Strategy Leader
Digitas North America
Get a reply from this employer — a resume and cover letter tailored to exactly what they’re hiring for.
Benefits offered by this job
Job summary
Digitas North America seeks a senior leader for B2B and Account-Based Marketing Strategy to guide strategic engagements across major clients. You will translate consumer and buyer insights into an orchestrated system of paid, owned, and earned touchpoints that drive connected creativity and measurable outcomes.
You will leverage first-party data, AI, and intent signals to personalize connections and strengthen ABM programs, collaborating with cross-functional teams to deliver innovative,
Qualifications
- 10–12 years of depth in B2B marketing and strategy.
- Proven omni-channel orchestration across paid, owned, and earned.
- Strong analytical skills with experience in media analytics tools.
- Experience with ABM platforms and LinkedIn advertising.
Responsibilities
- Guide strategy across key accounts and deliver industry-leading service.
- Map complex B2B and consumer journeys to identify high-impact moments.
- Craft narratives on how people interact with digital platforms and devices.
- Collaborate with data, tech, and creative teams to map the plan to tactics.
- Identify opportunities to leverage marketing technology and data for personalization.
- Lead evolution of a connections toolkit and standard outputs.
Skills
Tools
Job description
Digitas North America seeks a senior leader for B2B and Account-Based Marketing Strategy to guide strategic engagements across major clients. You will translate consumer and buyer insights into an orchestrated system of paid, owned, and earned touchpoints that drive connected creativity and measurable outcomes.
You will leverage first-party data, AI, and intent signals to personalize connections and strengthen ABM programs, collaborating with cross-functional teams to deliver innovative,
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
